Lifestyle · 5 stories
Brands & Desire
Objects worth wanting.
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For Brands: Why the Modern Man Is the Audience Worth Earning
He researches, he compares and he stays loyal to the few brands that earn it. Here's how to be one of them.
MAN TARGET Editors · 3 min read
How to Give the Perfect Gift to the Man Who Has Everything
He can buy anything he wants. So stop shopping for things and start giving what money can't easily buy.
MAN TARGET Editors · 3 min read
Iconic Objects Every Man Should Own Once
The most enduring objects are not trophies; they are useful pieces whose design and provenance reward close attention.
Daniel Price · 3 min read
Quiet Luxury Is a Standard, Not a Logo
Quiet luxury is less about hiding a label than choosing quality, restraint and fit that hold up beyond a season.
Marco Vidal · 3 min read
The Buy-It-for-Life List Starts With Repairability
Durability is not a logo or lifetime promise; it is the combination of sound design, service and care.
Rafael Costa · 4 min read
The Sunday Brief.
One email a week. The best of style, watches, whisky, money and more — in five minutes.
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